Business Analysis of the Star City Complex Essay Example

Business Analysis of the Star City Complex Essay Example Business Analysis of the Star City Complex Essay Business Analysis of the Star City Complex Essay Star City is a newly built complex which is a business which provides more then entertainment. Star City has a 30-screen cinema complex and seats up to 5823 people. That is only the cinema complex. It can also accompany for all of the shops and the other types of entertainment that it offers. Its main business is selling tickets to fill up their cinema complex, the biggest in the United Kingdom. It also has family entertainment, and youth entertainment. There are clubs and bars were many youths go to enjoy a good night out. After including all of the restaurants and the nightclubs, and the cinema complex, and the fitness gym and the overall family bowling and entertainment complex, I think that it would be correct to assume that these are the main incomes of the Star City complex. The individual shops, which rent land on the complex, also have to pay the people who own the Star City Complex to use the land. This is also another income, which is received, even though it isnt as obvious. Unlike many of the other cinemas, there is a wide range of people who visit the complex. Youths and adults and teenagers visit the complex. The reason for this is because, there is a lot to do for all of the different age ranges. People can do as they please, and use the services available. There is more then a cinema, so, people also visit the complex for other reasons, besides to watch films. I would have thought that there are more teenagers and youths under the age 0f 25 who go and visit the complex, rather then the over 40s. Star City also shows Asian films, this means that there is also a mixed race at Star City, unlike other cinemas that do not offer this service. The Business first started to promote it self via T. V and Radio, and the word of mouth. These days, the people who own Star City no longer have to promote their business as much, because many people who use Star City already know about it, and those who dont soon hear about via word of mouth. This is a very good thing for the owners of Star City that is because, they do not have to invest as much money into promoting their business. They must promote the latest films and things like that, but they do not need to tell the public that there is a Star City. Star City advertises itself in the local newspaper. The local newspaper has a page full of the three main cinemas in the area. From the paper, we can see that Star City clearly has more films then any of its competitors, and it also has the latest in Asian movies. We can also see that there is more cinema times whom various films (Mainly the latest releases), which is more convenient for some people. They can show more showings of the film, because they have thirty screens, this is much more then any of its competitors. Each of the above has its advantages and disadvantages. The advantages of having multiple amounts of showing times for various films is that, more people who cant see a certain film at a certain time now can, because Star City shows them more frequently. This will attract more viewers to the cinema, and to the complex. I dont think that it is possible to say that there is a disadvantage to the above situation. The people who are responsible for the advertisements are most likely a team/group of professionals who are good at advertising such a big business like Star City. They are most likely to be a very good team who have had great success in the past, and have shown to be effective, i. . boost sales and profits. That is the main reason why advertisements, are used, to attract the members of the public, who will spend money at your shop which inevitably will increase profits. A lot of thought goes into what should be advertised, it is important that the correct information is showed to the public. There would be no point for Star City to spend millions of pounds on a advertisement if it fails to attract people to the complex. That is the reason why a lot of thought is gone into advertisement, and that is also why professional people are needed to make the advertisements. Another way in which the business can be advertised is via websites. I believe that Star City currently have their own website at: warnervillage. co. uk. This is an excellent site that is very helpful not only to those people who are using the Star City complex but other cinemas around the country. You can easily and quickly access film information and timings for films. If you require the service to book online then you can, it is a really good service, which is protected as well to insure Internet security. I believe that even though Star City has loads of advertisements all over the country, expanding on the Internet would be a really good idea. They currently have the website set up, but they havent publicised too much. I think that they should research, and find out which are the most popular and most frequently visited websites and then set up a hyperlink through the website to the Star City website. It is obvious that they would have to research in the . co. uk websites. This is another form of advertising, which the people who are in charge of advertisements should consider. They currently dont have any hyperlinks connecting another website to their own. I think that they should do this. The reason why I think that they should do this, is because, many people use the Internet now in the modern world. Those people who do use the Internet quite frequently will then know about Star City and they may then visit it if they live near or find it interesting. They havent advertised it like this using hyperlinks before, so I am not sure whether it would work, but I would have thought that it would work.